The 2025 Middle East Coatings Show, which has attracted much attention from the global chemical industry, will be grandly opened at the Cairo International Exhibition Center in Egypt from February 23 to 25. As a leading company in the field of cellulose ethers and redispersible latex powders in China, Hebei Haoshuo Chemical Co., Ltd. (hereinafter referred to as "Haoshuo Chemical") has confirmed its participation in the exhibition, bringing its core products hydroxypropyl methylcellulose (HPMC), methyl hydroxyethyl cellulose (MHEC) and redispersible latex powder (RDP) to the exhibition (booth number: 1B14), showing its innovative technologies and green solutions to customers in the Middle East, Africa and around the world.

Innovation-driven, focusing on the core needs of the coatings industry

Hebei Haoshuo Chemical has been deeply involved in the field of cellulose ethers for more than 20 years. With its independent research and development and production capabilities, its products are widely used in architectural coatings, dry-mixed mortars, tile adhesives, daily chemicals and other industries. At this exhibition, the company's three core products will solve the pain points of the coating industry in terms of performance optimization, environmental protection upgrades and construction efficiency improvement:

1. HPMC (Hydroxypropyl Methylcellulose): As a coating thickener, water retainer and stabilizer, it can significantly improve the leveling, splash resistance and scrub resistance of the coating, especially suitable for high-performance interior and exterior wall coatings.

2. MHEC (Hydroxyethyl Methylcellulose): With high solubility and thermal stability, it helps water-based coatings achieve low VOC emissions and meet the construction requirements in high temperature and dry environments in the Middle East.

3. RDP (Redispersible Polymer Powder): Haoshuo RDP has good adhesion, flexibility and water resistance, which can significantly improve the bonding strength, crack resistance and durability of mortar. It is widely used in tile adhesives, exterior wall insulation systems, self-leveling mortars and other fields.

Leading technology, serving the global market

Haoshuo Chemical has always been based on the concept of "green chemistry, smart manufacturing for the future", and has passed the ISO 9001 quality management system certification to ensure that its products meet international environmental standards. The intelligent production line invested and built by the company can achieve an annual output of 20,000 tons of HPMC and 50,000 tons of RDP, and meet the differentiated needs of customers through customized services.

This time, Haoshuo participated in the Middle East Coatings Exhibition in Egypt to deepen cooperation with customers in the Middle East and North Africa. As one of the fastest growing markets for architectural coatings in the world, the region has a strong demand for high-performance and sustainable chemical materials. Haoshuo's localized technical service team and rapid response mechanism will provide customers with full-cycle support from selection to application.

Exhibition Highlights: On-site Experience and In-depth Cooperation

At booth 1B14, Haoshuo Chemical will set up a product experience area and a technical exchange area:

- On-site demonstration: Through simulated coating formula experiments, intuitively demonstrate the role of HPMC and MHEC in improving coating performance;

- Case sharing: Revealing the successful application of RDP in local landmark buildings in Egypt;

- Signing discounts: Customers who sign a cooperation agreement during the exhibition can enjoy exclusive discounts and logistics support.

The company manager said: "The Middle East Coatings Show is a key bridge connecting the Asian, African and European markets. We look forward to discussing the technological trends of the coatings industry with global partners and promoting industrial upgrading with more efficient and environmentally friendly solutions."

About Hebei Haoshuo Chemical Co., Ltd.

Hebei Haoshuo Chemical Co., Ltd. was established in 2010 and is headquartered in Shijiazhuang, Hebei Province. It is a national high-tech enterprise integrating R&D, production and sales. The company focuses on the field of cellulose ethers and polymer additives. Its products are exported to more than 60 countries and regions, and it has established long-term strategic cooperation with many Fortune 500 companies. In the future, Haoshuo will continue to increase its R&D investment and strive to become an innovation engine in the field of global specialty chemicals.

Exhibition Information

- Time: February 23-25, 2025

- Location: Cairo International Exhibition Center, Egypt

- Booth: 1B14

-Contact us: WhatsApp  +86-18132289294 |  

Email  Jenny@hpmcfactory.com

- Official website: www.hpmcfactory.com

Join hands with Haoshuo to shape the future of coatings!

We sincerely invite customers and partners from all over the world to visit our booth to explore cooperation opportunities!